Filter By Subjects
Business enterprises Technological innovations Business logistics Computers Economic aspects Cyberspace Social aspects Electronic commerce Information society International business International business enterprises Management Logistics Computer programs Technology Social aspectsFilter By Subjects
Business enterprises Technological innovations Business logistics Computers Economic aspects Cyberspace Social aspects Electronic commerce Information society International business International business enterprises Management Logistics Computer programs Technology Social aspectsSummary: Meet Kyle MacDonald, an unemployed young Canadian with a crazy-wonderful dream: to trade his way up from one red paperclip to a house in just one year using only his blog as his bartering tool. This program-an intriguing example of online entrepreneurship, a case study of an ingenious marketing stunt, and a testament to the transformative power of doing well by doing good-sums up a genuinely...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2008
View online at AVOD
Summary: It took two years of negotiation for the BBC's Fiona Bruce to get some face time with Microsoft cofounder Bill Gates. In this rare interview, Bruce gains insights into both the man and the icon-genius, business magnate, philanthropist, and one of the wealthiest people on the planet. In addition, Bruce probes what may be the key question facing Microsoft in the post-Gates era: with its hands...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: E-tailers routinely collect information from visitors to their Web sites to better target their ads. Is this surrender of privacy the price of a personalized online shopping experience? In this program, NewsHour correspondent Jeffrey Kaye seeks to understand the dynamics of, and the ethical issues surrounding, strategic online marketing with top management from Buy.com, Lycos, and DoubleClick...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: From blogs, to e-books, to online reviews, this program introduces viewers to what it's like to be a writer in a technological age. Brief stories of blogs such as Washingtonienne and Belle de Jour that became books (and one book, Jim Munroe's An Opening Act of Unspeakable Evil, that masqueraded as a blog) and a quick interview with a successful e-book publisher are balanced by two short panel...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
View online at AVOD
Summary: An industry once dominated by four giant companies-Sony BMG, Warner Music, Universal, and EMI-has undergone a radical transformation. This program examines the explosion of legal music downloading and viral marketing, which have enabled enterprising bands and singers to distribute their own work rather than signing with major labels. Focusing on the success of Nizlopi, Arctic Monkeys, Internet...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: Internet auction house eBay and virtual music community Napster are redefining established paradigms of online interactivity. In segment one of this program, NewsHour correspondent Spencer Michels explores eBay's phenomenal success with President and CEO Margaret Whitman and others, while addressing concerns related to fraudulent merchandise and shill bidding. In segment two, Mr. Michels...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
View online at AVOD
Summary: From Internet search, to Android, to cloud computing: how has Google come so far, so fast, and what are the broad implications of Google's success? This program scrutinizes the Google phenomenon as it explores the company's history, corporate culture, business practices, innovations, and altruistic ambitions. Google's controversial experience in China is examined as well, along with its move to...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2010